Hudson Valley businesses chip in for ‘Giving Tuesday’

HARTSDALE – Most Americans know about Black Friday, while Small Business Saturday and Cyber Monday are becoming more and more popular, but what about Giving Tuesday?

Started in 2012 in response to commercialization and consumerism in the holiday season, the holiday encourages charitable giving at the beginning of the Christmas and holiday season.

This year, 51 business leaders from both sides of the Hudson River are stepping forward in support of Volunteer New York’s “Bridge2Give” campaign, which is aimed at encouraging more volunteering from communities.

“Giving Tuesday is an opportunity to think beyond just your friends and family and your business,” said Michael Lang, owner of Signarama in Hartsdale and Bridge2Give participant. “Here in Westchester, it is very important to think of those that are less fortunate.”

“This year we raised over $34,000 in support of local volunteerism and it really showcases one of the wonderful leaders that we have here and all the efforts in their community,” said Elisabeth Vieselmeyer, Director of Development for Volunteer New York.